Puma AG has given WWD a preview of the first looks from its new creative director Hussein Chalayan, the British-based designer known for his innovative use of materials and technology.Called Urban Mobility, the collection for spring-summer is billed as “fashion sportswear” and accessories for the “modern urban traveler.”
“Urban Mobility is a considered balance between Puma’s technical excellence and my narrative approach to design,” Chalayan stated.
“Urban Mobility is a considered balance between Puma’s technical excellence and my narrative approach to design,” Chalayan stated.
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